Avery Dennison Strengthens Apparel Supply Chain Visibility

Avery Dennison has enhanced its Optica portfolio for the apparel industry.

Through its partnerships with TrusTrace, a leading traceability and compliance data platform, and GPRO, an RFID and Industry 4.0 solutions provider, Avery Dennison optimizes its Materials Traceability and Work In Progress (WIP) Tracking capabilities, further enhancing supply chain visibility.

Together, these updates mark a significant expansion of Avery Dennison’s connected product capabilities, addressing key pain points for the apparel industry and creating end-to-end visibility across the entire supply chain.

As the apparel sector faces increasing pressure to improve visibility, efficiency, and sustainability across its value chain, Avery Dennison continues to evolve its Optica solutions portfolio to meet these demands. The latest advancements include two key developments addressing distinct, critical stages of the supply chain.

As part of this, Avery Dennison has partnered with TrusTrace to expand the portfolio’s Materials Traceability offering. This partnership addresses increasing demands from brands and retailers to gain deeper insight into the origins, movement, and impact of raw materials across the apparel value chain.

By leveraging TrusTrace’s platform capabilities as part of Optica, brands will be able to map their upstream supply chains and establish a verifiable chain of custody for each product.

With this detailed data on origins, processing steps, and supplier relationships, brands can build more trustworthy narratives around sustainability, enhance their regulatory compliance programs by addressing product and supply chain related regulations rather than just due diligence, and meet consumer expectations for transparency and ethical sourcing.

In a separate but complementary development, Avery Dennison has launched a new WIP Tracking solution within Optica, in collaboration with GPRO. The solution enables apparel manufacturers to capture and track data in real-time, providing full visibility into the status of work orders as they move through the production line.

Built on RFID technology, the solution integrates seamlessly with client systems and complements Avery Dennison’s broader connected product capabilities. By digitizing and automating production visibility, it reduces reliance on manual processes and delivers actionable insights from the shop floor.

This new capability follows pilot programs and feedback from early adopters in key manufacturing markets, forming a core pillar of the Optica production visibility solution.

“With growing pressure for sustainability and ethical sourcing, supply chain transparency is more critical than ever,” Delia Glover, VP of product, innovation, and solutions development at Avery Dennison, said. “Optica’s two enhanced solutions – Materials Traceability and WIP Tracking – each address distinct challenges across the supply chain. Materials Traceability focuses on mapping the upstream supply chain and ensuring transparency of raw materials, while WIP Tracking provides factory-level visibility, allowing brands to monitor production status, reduce lead times, and track quality and lost time.”